Children are our future. A society that learns to put them first will be brighter, better and fairer. We, as parents, must find our collective voice to make this happen.

We are UsforThem


We are campaigning for the welfare of children.

We believe that children – the next generation of our parents, educators, health workers, scientists, engineers – are our society’s most valuable asset and that a society that put them first would, in planning for the long term, make better decisions.  Our planet would be greener, more stable, and fairer.

However, the voice of parents has been woefully lacking in decisions in response to Coronavirus. The catastrophic impact that this has had on children is now clear.

We believe children must be put first in decisions impacting them.


We speak for children of the United Kingdom regardless of birthplace or socio-educational circumstances.  We speak for children in state school as well as those in private school.

We speak for them because unlike many other groups, children don’t vote or have unions.  We speak for them because we are hardwired to protect them, and because we love them.


We are people who care about children.

Grandparents, teachers, carers, guardians.  Lawyers, academics and professionals spanning distance, geography, and fields.   Some of us are parents, some aren’t, but what we have in common is that we want to put children first.


“The overall impact will be devastating and the issues that have led to this point are complex and structural.  We must put out fires, but we will also need to turn to the cause of the fire.”

The good news, though, is there is an obvious place to start, one guiding principle which transcends all others and which, when changed, will transform the lives of children and parents.

We must put children first.


We hope the very fact that you are reading this means you are thinking of joining us.   There are many ways you can get involved, but the main thing is that for our voice to be heard we need to grow.

Please sign up HERE.

We want the best for our children, and we will consider partnerships with anyone who shares that vision.

We are UsforThem